VIP Congress 2025: AI Agents Live on Stage
How AI agents support advisers commercially -- demonstrated at the AFAS Theatre.
Last week, our CTO Dennie van den Biggelaar took the stage in the main theatre hall of the AFAS Theatre Leusden during the VIP Congress. His message was clear: AI agents are already supporting advisers commercially -- not as a future promise, but as working technology.
AI agents in practice
Dennie showed how Onesurance's AI agents actively support advisers in their day-to-day work. In addition to the AI action list we offer through the adviser portal -- focused on reducing lapse rates and increasing policy density -- he demonstrated how agents independently identify commercial opportunities and activate advisers at the right moment.
The difference from traditional tooling: these agents do not just respond to input, they take initiative. They analyse portfolio data, recognise patterns and present concrete actions. Advisers do not have to search themselves -- the relevant opportunities come to them.
A client on stage
The strongest proof came not from us, but from a client. A project manager from a leading broker spoke at the congress about their experience with Onesurance. In a short presentation, he shared how their advisers work with the AI action list and agents, and the effect it has on their daily practice.
When a client takes the stage themselves to explain what the technology means for their organisation, that says more than any demo could.
From workload to focus
The core of what we showed at the VIP Congress: advisers do not lack data or signals. What they need is focus. Which client deserves attention right now? Which policy is about to expire? Where is the cross-sell opportunity? AI agents answer those questions and translate them into a concrete, prioritised action list.
That is the difference between working in your portfolio and working on your portfolio.
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