From Pioneer to Visionary: Erik de Voogd Joins Onesurance
The arrival of Erik de Voogd marks a new phase in the market.
Erik de Voogd joining Onesurance is more than an individual news moment. It signals that AI in insurance distribution is no longer seen as an experiment, but as a structural part of the next development phase for the intermediary channel.
The fifth wave
Erik de Voogd places the rise of AI in a historical context of four earlier waves that shaped the intermediary channel: delegated authority, service providers, digitalisation and consolidation. AI is now the fifth wave -- and just as with previous waves, the organisations that move early will create the most value.
Experience and network
Erik de Voogd brings a rare combination of experience in building and selling large intermediary organisations, deep sector knowledge and a broad network. That combination makes him a valuable strategic partner for Onesurance in its continued growth.
What it says about the market
His decision to join says something about the market as a whole: the phase of scepticism about AI in insurance is over. Those who make the right choices now are building a position that will be difficult to match in five years.