Top Fit

Increase net worth of customers with the Top Fit module

Top Fit is designed to provide insight into the profitability of individual customer relationships. After all, not every customer contributes positively to portfolio profitability. By comparing revenues and costs per customer, Top Fit makes visible who the "feeders" and "bleeders" are.

What is being measured?

A net customer value is calculated for each relationship:

• Commission income and premium revenue.

• Number of claims and damage amount

• Contact load (frequency, duration, type of interaction)

• Expected term (lifetime)

This output provides insight into:

• Structurally loss-making customers (bleeders)

• Customers with low revenue but high profit contribution

• Customers growing or shrinking in value

Why is this valuable?

• Commercial optimization: focus on the right customer segments

• Portfolio management: drive for value, not just volume

• Acquisition analysis: quick insight into the quality of an external portfolio

• Risk management: recognize patterns of loss-making behavior

  
  

Top Fit is often used in conjunction with Top Sales and Top Defend to get the full picture per relationship.