Photo by Erik de Voogd
Photo by Erik de Voogd
Photo by Erik de Voogd

Sep 4, 2025

From pioneer to visionary: Erik de Voogd returns to insurance and joins Onesurance

After several years of absence, Erik de Voogd, former top executive of Voogd & Voogd, is returning to the insurance industry. He joins Onesurance, frontrunner in AI for intermediaries, proxies and insurers.

After several years of absence, Erik de Voogd, former top executive of Voogd & Voogd, is returning to the insurance industry. He joins Onesurance, frontrunner in AI for intermediaries, proxies and insurers.

De Voogd, who previously laid the foundation for the proxy channel and service providers, sees a new tilt in the market:

After proxies, service providers, digitization and online distribution, now comes the fifth wave: artificial intelligence. AI is not a replacement for humans, but an amplifier. It helps advisors focus on what really matters: relationships, trust and value.


Why Onesurance?

Onesurance combines tech expertise with deep insurance experience. They build AI that really fits the intermediary: churn models, Next Best Policy, and AI agents that strengthen sales and duty of care. Not an experiment, but proven technology that delivers immediate value.


Role and intention

De Voogd brings his experience and network to accelerate Onesurance 's growth at home and abroad. He also sees himself as a sparring partner for advisors:

I am back to put my shoulders to the wheel and help the intermediary take advantage of this fifth wave.


About Onesurance

Onesurance.ai develops AI solutions that help intermediaries and proxies reduce churn , increase sales and secure duty of care. The company already works with leading parties such as Heinenoord, Yellow Hive, Alpina and Söderberg & Partners and is expanding into Belgium, Germany and the UK.