Teal Flower

Sep 7, 2024

CTO Dennie gives keynote on Active Customer Management at VIP Congress 2024

On September 4, 2024, the VIP Conference was organized for the third time by the Contact Group Automation. Digitalization is a hot topic in the insurance industry, the impressive AFAS theater in Leusden was completely sold out and more than 700 insurance professionals attended.

On September 4, 2024, the VIP Conference was organized for the third time by the Contact Group Automation. Digitalization is a hot topic in the insurance industry, the impressive AFAS theater in Leusden was completely sold out and more than 700 insurance professionals attended.

Also this year, our CTO Dennie Van Den Biggelaar gave a keynote in the main theater hall. He explained how Onesurance is effectively using AI technology to solve the problem that all (large) intermediaries and proxy companies are facing: an abundance of customers and a scarcity of qualified personnel.

Active Client Management with AI simply means that Onesurance s AI engine ensures that your right client, at the right time, gets the right attention about the right product. This can be done through advanced algorithms that continuously analyze data from back-office systems and deliver instantly actionable predictions to advisors in an Active Management Portal that they can use tomorrow.

The right customer is determined by a prediction of Customer Lifetime Value, the right moment depends on a prediction of the likelihood of customer attrition, the right attention is determined by advanced personalization, and the right product follows from a Next Best Policy prediction, Dennie explained. The AI factor comes into play in that the predictions are highly accurate: it is possible to predict with up to 90% certainty which high-value customers will cancel their policies within 12 months. This is possible despite the fact that only minimal policy data is required.

A large number of renowned intermediaries and agents in the Netherlands and Belgium now use Onesurance solutions because they enable them to improve retention, increase sales (Policy penetration), work on FCA Consumer Duty, make more effective use of advisors' scarce time, and make their work more enjoyable.

Click here to learn more about our solutions for intermediaries and proxies, or go straight to information about the One portal for advisors.

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