Sep 7, 2024
CTO Dennie gives keynote on Active Customer Management at VIP Congress 2024
On September 4, 2024, the VIP Conference was organized for the third time by the Contact Group Automation. Digitalization is a hot topic in the insurance industry, the impressive AFAS theater in Leusden was completely sold out and more than 700 insurance professionals attended.
On September 4, 2024, the VIP Conference was organized for the third time by the Contact Group Automation. Digitalization is a hot topic in the insurance industry, the impressive AFAS theater in Leusden was completely sold out and more than 700 insurance professionals attended.
Also this year, our CTO Dennie Van Den Biggelaar gave a keynote in the main theater hall. He explained how Onesurance is effectively using AI technology to solve the problem that all (large) intermediaries and proxy companies are facing: an abundance of customers and a scarcity of qualified personnel.
Active Client Management with AI simply means that Onesurance s AI engine ensures that your right client, at the right time, gets the right attention about the right product. This can be done through advanced algorithms that continuously analyze data from back-office systems and deliver instantly actionable predictions to advisors in an Active Management Portal that they can use tomorrow.
The right customer is determined by a Customer Lifetime Value prediction, the right time depends on a prediction on the probability of churn, the right attention is determined by advanced personalization, and the right product follows from a Next Best Policy prediction, Dennie explained. The AI factor is in that the predictions are highly accurate: for example, up to 90% certainty can predict which high-value customers will cancel within 12 months. This is possible despite requiring only minimal policy data.
Meanwhile, a large number of reputable intermediaries and proxies in the Netherlands and Belgium use Onesurance's solutions because they use them to improve retention, increase sales (policy density), work on duty of care, use advisors' scarce time more effectively and make their work more enjoyable.
Click here to learn more about our solutions for intermediaries and proxies, or go straight to information about the One portal for advisors.
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