
Sep 4, 2025
From Pioneer to Visionary: Erik de Voogd Returns to Insurance Leadership
After several years of absence, Erik de Voogd, former top executive of Voogd & Voogd, is returning to the insurance industry. He joins Onesurance, frontrunner in AI for intermediaries, proxies and insurers.
After several years of absence, Erik de Voogd, former top executive of Voogd & Voogd, is returning to the insurance industry. He joins Onesurance, frontrunner in AI for intermediaries, proxies and insurers.
De Voogd, who previously laid the foundation for the proxy channel and service providers, sees a new tilt in the market:
After proxies, service providers, digitization and online distribution, now comes the fifth wave: artificial intelligence. AI is not a replacement for humans, but an amplifier. It helps advisors focus on what really matters: relationships, trust and value.
Why Onesurance?
Onesurance tech expertise with deep insurance experience. They build AI that truly suits brokers and MGAs: churn models, Next Best Policy, and AI agents that FCA Consumer Duty sales and FCA Consumer Duty . Not an experiment, but proven technology that delivers immediate value.
Role and intention
De Voogd brings his experience and network to accelerate Onesurance 's growth at home and abroad. He also sees himself as a sparring partner for advisors:
I'm back to roll up my sleeves and brokers and MGAs capitalize on this fifth wave.
About Onesurance
Onesurance.ai develops AI solutions that help intermediaries and agents customer attrition , increase sales, and FCA Consumer Duty . The company already works with leading parties such as Heinenoord, Yellow Hive, Alpina, and Söderberg & Partners and is expanding into Belgium, Germany, and the UK.

